:root{
    --paper:#faf8f4; --ink:#1a1613; --muted:#6b6259; --line:rgba(26,22,19,.12);
    --amber:#c9791f; --amber-ink:#7a4b0e;
    --sh-1:0 1px 2px rgba(58,38,18,.08), 0 2px 6px rgba(58,38,18,.06);
    --sh-2:0 4px 10px rgba(58,38,18,.1), 0 12px 28px rgba(58,38,18,.12);
    --sh-3:0 10px 24px rgba(58,38,18,.14), 0 28px 60px rgba(58,38,18,.18);
    --ease:cubic-bezier(.22,.61,.36,1);
  }
  *{box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 "Source Sans 3",-apple-system,sans-serif;-webkit-font-smoothing:antialiased;position:relative}
  body:before{
    content:"";position:fixed;inset:0;pointer-events:none;z-index:1;opacity:.035;mix-blend-mode:multiply;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  }
  .wrap{max-width:1160px;margin:0 auto;padding:0 24px;position:relative;z-index:2}
  h1,h2,h3,.disp{font-family:"Hanken Grotesk",sans-serif;font-weight:700;letter-spacing:-.02em;line-height:1.05;color:var(--ink)}
  img{max-width:100%;display:block}
  a{color:inherit}

  /* nav: plain, no pill, no chrome */
  nav{border-bottom:1px solid var(--line)}
  .nav-row{display:flex;align-items:center;justify-content:space-between;padding-top:20px;padding-bottom:20px}
  .logo{height:24px}
  .navlinks{display:flex;gap:30px;font-size:14.5px;color:var(--muted)}
  .navlinks a{text-decoration:none;padding:10px 0;display:inline-block}
  .navlinks a:hover{color:var(--ink)}
  .menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:6px;color:var(--ink);width:44px;height:44px;align-items:center;justify-content:center}
  .skip-link{position:absolute;left:-9999px;top:0;z-index:100;background:var(--ink);color:var(--paper);padding:12px 18px;font:600 14px "Source Sans 3";text-decoration:none;border-radius:0 0 6px 0}
  .skip-link:focus{left:0}
  .sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
  .mobile-menu{display:none;flex-direction:column;padding:6px 0 16px}
  .mobile-menu a{padding:12px 2px;text-decoration:none;color:var(--ink);font-size:15px;border-top:1px solid var(--line)}
  @media(max-width:760px){.navlinks{display:none}.menu-btn{display:flex}nav.open .mobile-menu{display:flex}}

  .btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 22px;font:600 15px/1 "Source Sans 3";text-decoration:none;transition:transform .16s var(--ease),box-shadow .16s var(--ease),background .16s var(--ease);border:none;cursor:pointer;min-height:44px;border-radius:4px}
  .btn:active{transform:scale(.97)}
  .btn-ink{background:var(--ink);color:var(--paper);box-shadow:var(--sh-1)}
  .btn-ink:hover{transform:translateY(-2px);box-shadow:var(--sh-2)}
  .btn-line{border:1px solid var(--line);color:var(--ink)}
  .btn-line:hover{background:rgba(26,22,19,.04);transform:translateY(-2px)}

  /* hero: asymmetric, real photo, plain headline, no colored word */
  .hero{padding:64px 0 0;display:grid;grid-template-columns:1fr .82fr;gap:56px;align-items:center}
  @media(max-width:900px){.hero{grid-template-columns:1fr;padding:40px 0 0;gap:40px}}
  .hero h1{font-size:clamp(2.4rem,5.4vw,4.2rem);margin:0 0 22px;max-width:15ch;letter-spacing:-.03em}
  .lede{font-size:18.5px;max-width:44ch;color:var(--muted);margin:0 0 30px}
  .ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:8px}
  /* offset print-frame: a deliberate margin + warm shadow, kept straight */
  .hero-photo{position:relative;padding:10px 10px 26px;background:#fff;box-shadow:var(--sh-3)}
  .hero-photo .frame-inner{overflow:hidden}
  .hero-photo img{width:100%;height:540px;object-fit:cover;object-position:50% 22%;transform:scale(1.06);transition:transform 6s var(--ease)}
  .hero-photo:hover img{transform:scale(1.13)}
  @media(max-width:900px){.hero-photo img{height:320px}}
  .hero-cap{margin-top:16px;font-size:13px;color:var(--muted);display:flex;justify-content:space-between}

  .stat-line{display:flex;gap:32px;margin:36px 0 0;padding:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);flex-wrap:wrap}
  .stat-line .stat{min-width:120px}
  .stat b{font:700 22px "Hanken Grotesk";display:block}
  .stat span{font-size:13px;color:var(--muted)}

  section{padding:64px 0}
  .sec-head{margin-bottom:36px;max-width:56ch}
  .sec-head h2{font-size:clamp(1.6rem,2.8vw,2.2rem);margin:0 0 8px}
  .sec-head p{color:var(--muted);margin:0;font-size:15.5px}
  .rule-top{border-top:1px solid var(--line)}

  /* product proof: real scale, hairline only, no chrome, no rounded shadow card */
  .proof-shots{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:var(--line)}
  @media(max-width:640px){.proof-shots{grid-template-columns:1fr}}
  .shot{background:var(--paper);overflow:hidden}
  .shot .shot-img-wrap{overflow:hidden;border-bottom:1px solid var(--line)}
  .shot img{width:100%;transition:transform .5s var(--ease)}
  .shot:hover img{transform:scale(1.035)}
  .shot-cap{padding:20px 4px 28px;transition:transform .3s var(--ease)}
  .shot:hover .shot-cap{transform:translateY(-2px)}
  .shot-cap h3{font-size:16px;margin:0 0 4px}
  .shot-cap p{margin:0;font-size:14px;color:var(--muted)}

  /* sunday crumb full-bleed photo strip, editorial, no overlay text */
  .strip-wrap{overflow:hidden}
  .strip-photo{width:100%;height:52vw;max-height:520px;min-height:280px;object-fit:cover;transform:scale(1.08);transition:transform 8s var(--ease)}
  .strip-wrap:hover .strip-photo{transform:scale(1.0)}
  .strip-cap{padding:20px 0 0;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13.5px;color:var(--muted);border-bottom:1px solid var(--line);margin-bottom:36px;padding-bottom:20px}
  .proof-copy{display:grid;grid-template-columns:1fr 1fr;gap:48px}
  @media(max-width:820px){.proof-copy{grid-template-columns:1fr;gap:24px}}
  .proof-copy h2{font-size:clamp(1.6rem,2.8vw,2.2rem);margin:0 0 4px}
  .proof-copy .kicker{font-size:13px;letter-spacing:.02em;color:var(--amber-ink);margin:0 0 8px;font-weight:600}
  .proof-copy p{color:var(--muted);font-size:16px;max-width:52ch;margin:0 0 4px}
  .proof-nums{display:flex;gap:36px;margin-top:22px;flex-wrap:wrap}
  .proof-nums .stat b{font-size:26px}
  .proof-link{margin-top:20px;display:inline-block;padding:4px 0;font-size:15px;color:var(--amber-ink);text-decoration:underline;text-underline-offset:3px}

  /* cost list: plain rows, no boxes */
  .cost-list{border-top:1px solid var(--line)}
  .cost-row{display:grid;grid-template-columns:1.5fr 1fr .7fr;gap:16px;align-items:baseline;padding:18px 0;border-bottom:1px solid var(--line)}
  @media(max-width:640px){.cost-row{grid-template-columns:1fr;gap:4px;padding:16px 0}}
  .cost-row .job{font-weight:600;font-size:16px}
  .cost-row .job small{display:block;font-weight:400;color:var(--muted);font-size:13px;margin-top:3px}
  .cost-row .who{font-size:14px;color:var(--muted)}
  .cost-row .cost{font:700 17px "Hanken Grotesk";text-align:right}
  @media(max-width:640px){.cost-row .cost{text-align:left}}
  .cost-total{display:grid;grid-template-columns:1.5fr 1fr .7fr;gap:16px;align-items:baseline;padding:22px 0 6px}
  @media(max-width:640px){.cost-total{grid-template-columns:1fr;text-align:left}}
  .cost-total .job{font:700 17px "Hanken Grotesk"}
  .cost-total .job small{display:block;font-weight:400;font-family:"Source Sans 3";color:var(--muted);font-size:13px;margin-top:4px}
  .cost-total .cost{font:800 22px "Hanken Grotesk";color:var(--ink);text-align:right}
  @media(max-width:640px){.cost-total .cost{text-align:left}}
  .math-note{margin-top:20px;font-size:15px;color:var(--muted);max-width:64ch}
  .math-note b{color:var(--ink)}

  /* pricing: two columns, one vertical rule, no boxes */
  .pricing{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line)}
  @media(max-width:760px){.pricing{grid-template-columns:1fr}}
  .tier{padding:32px 32px 32px 0;border-bottom:1px solid var(--line);transition:background .2s var(--ease)}
  .tier:hover{background:linear-gradient(90deg,rgba(201,121,31,.04),transparent)}
  .pricing .tier:first-child{border-right:1px solid var(--line)}
  @media(max-width:760px){.pricing .tier:first-child{border-right:none}.tier{padding:28px 0}}
  .tier h3{font-size:19px;margin:0 0 4px}
  .tier .sub{font-size:13.5px;color:var(--muted);margin:0 0 18px}
  .price{font:700 40px "Hanken Grotesk"}
  .price small{font:500 14px "Source Sans 3";color:var(--muted)}
  .tier ul{list-style:none;margin:18px 0 0;padding:0;font-size:14.5px}
  .tier li{padding:9px 0;border-top:1px solid var(--line)}
  .tier li:first-child{border-top:0}
  .founding{margin-top:0;padding:20px 0;border-top:1px solid var(--amber);font-size:14.5px;color:var(--muted)}
  .founding b{color:var(--ink)}
  .diy-line{margin-top:8px;font-size:14px;color:var(--muted)}
  .diy-line a{color:var(--amber-ink);text-decoration:underline;display:inline-block;padding:4px 0}

  /* faq */
  details{border-top:1px solid var(--line);padding:16px 0;transition:background .2s var(--ease)}
  details:hover{background:rgba(26,22,19,.02)}
  details:last-child{border-bottom:1px solid var(--line)}
  summary{cursor:pointer;font:600 15.5px "Hanken Grotesk";list-style:none;display:flex;justify-content:space-between;align-items:center;padding:2px 4px}
  summary::-webkit-details-marker{display:none}
  summary:after{content:"+";font-size:20px;color:var(--muted);transition:transform .25s var(--ease)}
  details[open] summary:after{content:"+";transform:rotate(45deg)}
  details p{margin:12px 4px 0;color:var(--muted);font-size:15px;max-width:64ch;animation:faq-in .25s var(--ease)}
  @keyframes faq-in{from{opacity:0;transform:translateY(-4px)}to{opacity:1;transform:none}}
  @media (prefers-reduced-motion:reduce){details p{animation:none}.hero-photo img,.strip-photo{transition:none}}
  .h3like{font-size:1.17em}

  .apply-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:16px}
  @media(max-width:640px){.apply-grid{grid-template-columns:1fr}}
  .fld{display:flex;flex-direction:column;gap:6px;font-size:13.5px;color:var(--muted)}
  .fld--full{margin-bottom:16px}
  .fld input,.fld select,.fld textarea{background:var(--paper);border:1px solid var(--line);border-radius:4px;padding:12px 14px;color:var(--ink);font:400 15px "Source Sans 3";min-height:44px}
  .fld textarea{min-height:80px;resize:vertical}
  .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
  .apply-actions{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:6px}
  .apply-alt{font-size:13.5px;color:var(--muted)}
  .apply-alt a{color:var(--amber-ink)}
  .apply-msg{margin:14px 0 0;font-size:14px}
  .apply-msg.ok{color:#1f6f43}
  .apply-msg.err{color:#a12d2d}
  .fld.invalid input,.fld.invalid select,.fld.invalid textarea{border-color:#e37a7a}
  .final form{max-width:640px}

  /* closing section: the one deliberate dark band, for rhythm, not a theme */
  .final.dark{background:var(--ink);color:var(--paper)}
  .final.dark h2{color:var(--paper)}
  .final.dark .fld{color:rgba(250,248,244,.6)}
  .final.dark .fld input,.final.dark .fld select,.final.dark .fld textarea{background:rgba(250,248,244,.1);border-color:rgba(250,248,244,.4);color:var(--paper)}
  .final.dark .fld select option{color:#000}
  .final.dark .apply-alt{color:rgba(250,248,244,.55)}
  .final.dark .apply-alt a{color:#e7a94a}
  .final.dark .btn-ink{background:var(--paper);color:var(--ink)}
  .final.dark .apply-msg.ok{color:#7ed19a}
  .final.dark .apply-msg.err{color:#ff8f8f}
  .final.dark .fld.invalid input,.final.dark .fld.invalid select,.final.dark .fld.invalid textarea{border-color:#ff8f8f}
  footer.dark{background:var(--ink);border-top:1px solid rgba(250,248,244,.12)}
  .foot-row{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;font-size:13.5px;color:var(--muted)}
  footer.dark .foot-row{color:rgba(250,248,244,.5)}
  .foot-links{display:flex;gap:18px;flex-wrap:wrap}
  .foot-links a{text-decoration:none;padding:5px 0;display:inline-block}
  .foot-links a:hover{color:var(--ink)}
  footer.dark .foot-links a:hover{color:var(--paper)}

  /* interior page header: simple title band, no hero photo needed */
  .page-head{padding-top:56px;padding-bottom:40px;border-bottom:1px solid var(--line)}
  .page-head .kicker{font-size:13px;letter-spacing:.02em;color:var(--amber-ink);margin:0 0 10px;font-weight:600}
  .page-head h1{font-size:clamp(2rem,4.4vw,3.1rem);margin:0 0 16px;max-width:18ch}
  .page-head p{font-size:17px;color:var(--muted);max-width:52ch;margin:0}

  /* who this serves: three real/photoreal scenes, not icon cards */
  .serves{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:var(--line)}
  @media(max-width:820px){.serves{grid-template-columns:1fr}}
  .serves figure{margin:0;background:var(--paper)}
  .serves .img-wrap{overflow:hidden;aspect-ratio:4/3}
  .serves img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease)}
  .serves figure:hover img{transform:scale(1.04)}
  .serves figcaption{padding:16px 20px 22px}
  .serves figcaption h3{font-size:15.5px;margin:0 0 4px}
  .serves figcaption p{margin:0;font-size:13.5px;color:var(--muted)}

  /* long-form content (privacy/terms) */
  .prose{max-width:72ch}
  .prose h2{font-size:1.4rem;margin:40px 0 12px}
  .prose h2:first-child{margin-top:0}
  .prose p,.prose li{font-size:16px;color:var(--muted);line-height:1.7}
  .prose ul{padding-left:22px}
  .prose li{margin:6px 0}
  .prose a{color:var(--amber-ink)}
  .prose strong{color:var(--ink)}
  .toc{display:flex;flex-wrap:wrap;gap:6px 18px;padding:16px 0;margin-bottom:8px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-size:14px}
  .toc a{color:var(--amber-ink);text-decoration:none}
  .toc a:hover{text-decoration:underline}

  /* small cross-page CTA band, mid-page, not another Apply repeat */
  .cta-band{padding-top:40px;padding-bottom:40px;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}
  .cta-band h3,.cta-band h2{font-size:1.3rem;margin:0}
  .cta-band p{margin:4px 0 0;color:var(--muted);font-size:14.5px}


  /* ---------- 2026-09-29 enhancement pass ---------- */
  /* illustration label on the two generated scenes (evidence rule: never pass them off as photos) */
  .serves .img-wrap{position:relative}
  .illus{position:absolute;left:10px;bottom:10px;font-size:12.5px;font-weight:600;letter-spacing:.02em;color:var(--paper);background:rgba(26,22,19,.72);padding:3px 8px;border-radius:3px}

  /* screens: numbered list + sticky panel (after 21st.dev Features With Panel #29767) */
  .fp{display:grid;grid-template-columns:1fr;gap:28px}
  .fp-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
  .fp-row{border-bottom:1px solid var(--line)}
  .fp-btn{all:unset;box-sizing:border-box;display:flex;gap:16px;width:100%;padding:18px 6px;cursor:pointer;border-radius:6px;transition:background .2s var(--ease)}
  .fp-btn:focus-visible{outline:2px solid var(--amber-ink);outline-offset:2px}
  .fp-n{flex:none;font:700 15px "Hanken Grotesk";color:var(--muted);width:22px;padding-top:1px;transition:color .2s var(--ease)}
  .fp-btn b{display:block;font:700 17px/1.3 "Hanken Grotesk";color:var(--ink)}
  .fp-d{display:block;margin-top:4px;font-size:14.5px;color:var(--muted);line-height:1.5}
  .fp-mobile{margin:0 0 20px}
  .fp-mobile img{width:100%;border-radius:6px;box-shadow:var(--sh-2);border:1px solid var(--line)}
  .fp-mobile figcaption,.fp-cap{margin-top:8px;font-size:12.5px;color:var(--muted)}
  .fp-panel{display:none}
  @media(min-width:900px){
    .fp{grid-template-columns:.8fr 1.2fr;gap:48px;align-items:start}
    .fp-mobile{display:none}
    .fp-btn:hover{background:rgba(26,22,19,.035)}
    .fp-row.is-on .fp-btn{background:#fff;box-shadow:var(--sh-1)}
    .fp-row.is-on .fp-n{color:var(--ink)}
    .fp-panel{display:block;position:sticky;top:24px}
    .fp-frame{position:relative;aspect-ratio:1440/1000;padding:10px;background:#fff;box-shadow:var(--sh-3);border-radius:4px;overflow:hidden}
    .fp-frame img{position:absolute;inset:10px;width:calc(100% - 20px);height:calc(100% - 20px);object-fit:cover;object-position:top center;opacity:0;transform:scale(.985);transition:opacity .35s var(--ease),transform .5s var(--ease)}
    .fp-frame img.is-on{opacity:1;transform:none}
  }

  /* proof numbers: the one stats moment */
  .proof-nums .stat b{font-size:clamp(34px,4vw,46px);letter-spacing:-.02em;font-variant-numeric:tabular-nums}

  /* pricing band: full-bleed dark with grain (after 21st.dev Ocean grain #24379, in Batch's palette) */
  .price-band{position:relative;overflow:hidden;background:radial-gradient(ellipse 700px 380px at 85% 0%,rgba(201,121,31,.22),transparent 65%),linear-gradient(135deg,#1a1613,#2a1b0e);color:var(--paper)}
  .price-band:after{content:"";position:absolute;inset:0;pointer-events:none;opacity:.14;mix-blend-mode:overlay;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
  .price-band__row{display:flex;justify-content:space-between;align-items:flex-end;gap:24px 40px;flex-wrap:wrap}
  .price-band h2{color:var(--paper);font-size:clamp(1.5rem,2.6vw,2rem);margin:0 0 14px}
  .price-band__price{font:800 clamp(2rem,4.4vw,3.2rem)/1 "Hanken Grotesk";letter-spacing:-.03em;margin:0}
  .price-band__price span{color:rgba(250,248,244,.45);font-weight:500}
  .price-band__sub{margin:12px 0 0;color:rgba(250,248,244,.72);font-size:15.5px;max-width:52ch}
  .btn-paper{background:var(--paper);color:var(--ink);box-shadow:0 8px 24px rgba(0,0,0,.3)}
  .btn-paper:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(0,0,0,.36)}

  /* apply: mesh background (ultra-design mesh-drift snippet), raised form card, real photo */
  .final.dark{position:relative;overflow:hidden;background:linear-gradient(160deg,#1a1613,#2a1b0e)}
  .final .mesh{position:absolute;inset:0;width:100%;height:100%;display:block;z-index:0;opacity:0;transition:opacity 1.2s var(--ease)}
  .final .mesh.is-on{opacity:1}
  .final.dark h2{text-shadow:0 2px 24px rgba(10,8,6,.5)}
  .apply-layout{display:grid;grid-template-columns:1fr;gap:40px;align-items:center}
  .final .apply{background:rgba(26,22,19,.55);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border:1px solid rgba(250,248,244,.14);border-radius:10px;padding:24px;box-shadow:var(--sh-3)}
  .apply-photo{display:none;margin:0}
  .apply-photo img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:4px;box-shadow:0 30px 70px rgba(0,0,0,.45);border:10px solid var(--paper)}
  .apply-photo figcaption{margin-top:12px;font-size:13px;color:rgba(250,248,244,.6)}
  @media(min-width:900px){.apply-layout{grid-template-columns:1.25fr .75fr;gap:64px}.apply-photo{display:block}.final .apply{padding:32px}}

  /* pricing: one real card with depth, price left, what's included right */
  .price-card{display:grid;grid-template-columns:1fr;gap:28px;padding:28px;background:#fff;border:1px solid var(--line);border-radius:10px;box-shadow:var(--sh-3);position:relative;overflow:hidden}
  .price-card:before{content:"";position:absolute;inset:0 0 auto 0;height:4px;background:linear-gradient(90deg,var(--amber),#e7a94a)}
  .price-card h3{font-size:22px;margin:0 0 4px}
  .price-card .sub{font-size:14.5px;color:var(--muted);margin:0 0 18px;max-width:40ch}
  .price-card .price{font-size:48px;line-height:1}
  .price--mo{font-size:26px !important;margin-top:6px}
  .price-card__founding{margin:18px 0 20px;padding:14px 16px;background:rgba(201,121,31,.08);border-radius:6px;font-size:14.5px;color:var(--muted)}
  .price-card__founding b{color:var(--ink)}
  .price-card__list{list-style:none;margin:0;padding:0;font-size:15px;align-self:center}
  .price-card__list li{padding:12px 0 12px 28px;border-top:1px solid var(--line);position:relative}
  .price-card__list li:first-child{border-top:0}
  .price-card__list li:before{content:"";position:absolute;left:4px;top:18px;width:12px;height:7px;border-left:2px solid var(--amber-ink);border-bottom:2px solid var(--amber-ink);transform:rotate(-45deg)}
  @media(min-width:820px){.price-card{grid-template-columns:.9fr 1.1fr;gap:48px;padding:40px}}