One site. It grows with you.

Start with the site and the list. Turn ordering on the day you're ready to take money online, no new setup fee. What you pay is what you pay, whether you sell $200 or $8,000 this month.

The price

Batch

Everything included. Ordering starts off, and you switch it on whenever you're ready.

$1,500 setup
$75/mo

Founding spots: half off setup, rate locked for 12 months, hands-on setup with me personally.

Apply for a founding spot
  • Own domain, mail and DNS set up for you
  • One login for the site and the list
  • Corporate and pop-up request forms
  • Where-to-find-us, editable yourself
  • Drops, pre-orders and pickup slots, paid straight to your own Stripe (on whenever you want it)
  • Bake list and CSV export

Not a Batch price: we're considering a cheaper do-it-yourself version, roughly in the $29/mo range, if enough people want one. Get on the waitlist.

What the stack costs today.

Priced from each tool's own published rates, 2026-09.

Pre-orders + pickupsThe big drop platform takes its cut per order, from your customers Hotplate, 5% + 55¢ every order ~$60–80/mo
...or a flat ordering appOrder forms and invoices, not a real storefront Homegrown $10 · Bakesy $10–18 · BakerSmart $15–29 $10–29/mo
Email marketingPriced by list size, so it grows as you do Flodesk $25–38/mo
Text blastsEntry plans, before overage credits SimpleTexting $29–39/mo
A website that ranksThe standing site Google can actually find Squarespace $16–25/mo
The stack, added up$80–131/mo with a budget ordering app; $130–182/mo on the drop platform $960–2,180/yr

Honestly: if all you need is an order form, a $10 app is genuinely fine and you should use one. Batch is for when the orders are no longer the hard part, and the running-of-the-thing is what's eating you.

Pricing questions

Why isn't there a cheaper self-serve plan?

There will be, once enough people ask for it. Right now every account gets set up by hand (domain, mail, list import, brand), which is real labor, not a switch to flip. Get on the DIY waitlist above if you'd rather do it yourself for less.

What's not included in the monthly?

Hosting, updates, fixes and email support are included. New layout requests or content work beyond the initial setup are billed separately at $150/hr, or quoted as a project.

Can I turn ordering on later instead of now?

Yes, and most people should. Ordering ships off by default. When you're ready to take pre-orders online, we switch it on for you, no new setup fee. If you never need it, you never pay for it beyond the one setup.

What about payments? I already use Square.

Once ordering is switched on, it runs on Stripe, straight to your own account. Square support is on the roadmap.

Is there a contract?

A simple two-page one, mostly to protect you: your data exports and comes with you if you ever leave. Month to month after setup.

See it before you commit.

Sunday Crumb's real site is live. Open it, click around, see what your customers would see.

See Sunday Crumb live →